Memingo. Honours Portfolio Project

Willa Cornelius
Apr 10, 2023
2 min read

Updated: Sep 14, 2024

Honours degree completed with Vega. Graduated cum laude and won the academic achievement award (VEGA Pencil award).

Subjects included: Contemporary, Design Management & Strategy, Design Discourse & Graphic Solution Design A & B.

“ Creating a sustainable business plan for an identified social issue, in South Africa, society faces in some way or another”

MEMINGO: A one-stop shop for all brides in South Africa to plan & coordinate their dream weddings with the help of trusted vendors you can rate, diaries, budgets & cross-platform integrations with their bridal party & guests.

This project tackles a personal challenge that I encountered when planning my own wedding in South Africa. Through this experience, it became evident that a platform like this could have a positive impact on the South African economy by providing vendors and suppliers with a centralized space to advertise their products and services, while brides and bridal parties could benefit from its user-friendly interface to plan and book their entire wedding.

Memingo. Welcome to Effortless Wedding Planning

Memingo. Brand Development

Out of this recognized gap in the market, a business proposal could be constructed. The platform itself features vendors, booking diaries, budgets, payments and cross-platform integration to social media channels such as Instagram, Pinterest, Facebook and Twitter.

Memingo. Stationary and Apparel

Memingo is a brand that radiates professionalism and delicate sophistication, with a refined, monotone color palette. The brand's range of creative business cards, letters, letterheads, and corporate folders, as well as its collection of apparel for both men and women, including a variety of stylish accessories, all contribute to its sleek and professional image.

Memingo. Bridal Platform

This platform is built for brides, bridal parties, guests, vendors and suppliers, a one-stop-shop for planning, booking and supplying the perfect wedding, effortlessly and within any budget.

Memingo. Online Advertising

Social media platforms such as Facebook, Instagram, Google adverts etc, are some of the main advertising avenues the brand will take to give exposure to the Bridal market in South Africa.