Digital Content and Copywriting. Portfolio
- Willa Cornelius
- Aug 17, 2023
- 3 min read
Digital Content and Copywriting compleated with The Red & Yellow Creative School of Business. This course consisted of learning and understanding to write copy for social and digital platforms, such as Instagram, Facebook, and WhatsApp, and email marketing including newsletters and blog posts.
Subjects included: Social Storytelling, Long Copy and Direct, Audience and SEO, Video, Podcasting, Social Media, Persuasive Writing and UX, Content Planning and Product Development.
Social Storytelling | Long and Direct Copy | Audiences and SEO | Video | Podcasting | Social Media Marketing | Final Research Project
What Projects to Expect in this Portfolio
@urban_foxtale - Social Storytelling: Instagram Adverts |
NiftyGifts - Long and Direct copy: Email and Blog Design |
The folding gift wrapper - Audience and SEO: YouTube, Video Design |
The folding gift wrapper Pilot episode - Video: YouTube Script and Video |
The folding gift wrapper - Podcast: SoundCloud Advert |
The folding gift wrapper Adverts - Social Media Marketing: Post design |
Final Research Project - YouTube video's and Social Adverts |
This portfolio shocases a rich summary of content and copy writing skills. The project unfolded across nine modules, working towards a final research project encompassing four meticulously crafted YouTube videos. These self-scripted and produced videos, rooted in extensive audience research for NiftyGifts, highlight a unique online gifting platform serving South Africa. As my research subject, NiftyGifts, I established a captivating YouTube page that endorses their products through compelling storytelling.
@urban_foxtale. Instagram.
Social Storytelling. Content Creation.
“ Social Story telling around the beautiful trees that can be found in and around Pretoria."
Discover the enchanting tale of beautiful trees around Pretoria, showcasing stunning colour palettes that are true to South Africa's richness.
NiftyGifts. Email and Blog posts.
Long copy. Direct Marketing.
“ Long and Direct copy to promote NiftyGifts in Email and Blog posts.”
Crafting compelling and extensive copy for email campaigns and blog posts to effectively showcase and promote the offerings of NiftyGifts. With this addition, a printable calendar is available. Users can download it and use it to mark important dates. This action could then motivate customers to order gifts on NiftyGifts, in time and before special occasions.
The folding gift wrapper. YouTube channel.
SEO. Video Creation.
“ A YouTube channel inspired by gifting and specifically focused on wrapping gifts beautifully and easily.”
With a spotlight on the art of gift wrapping, the Folding Gift Wrapper YouTube channel is a go-to destination for discovering the secrets of creating cost-effective and stunning gift packages effortlessly. Whether you're a seasoned gift-giver or a novice in the world of presentations, the channel showcases a wide range of different wrapping solutions.
After carefully researching the potential target audience, it was easy to create a well-laid-out character summary for the Folding gift wrapper channel.
Video. YouTube Channel.
Script Writing. Video Creation.
“ YouTube piolet video - Folding gift wrapper.”
Unveil the satisfaction of gift wrapping and giving with finesse and flair with this pilot episode. In this sneak peek, I wrap a gift in an origami style, quick and easily.
The folding gift wrapper. Podcasting.
Script Writing. Audio Creation. Advertorial.
“ Advert written and produced to promote The folding gift wrapper channel on YouTube.”
This advertisement focuses on revealing the secrets behind flawless gift presentations that create a memorable impact through The folding gift wrapper channel. From graceful folds to imaginative decorations, this channel serves as a guide to mastering the art of gift wrapping.
The folding gift wrapper. Social Media.
Post Writing. Post Creation.
“ Social media posts promoting The folding gift wrapper YouTube channel.”
These social posts are targeted at new and existing viewers to engage with the content on The folding gift wrapper channel and potentially encourage users to shop at NiftyGifts. Gifts users can then also wrap along with the channel's content.
Final Research project. YouTube channel and Social Media Marketing.
Script Writing. Audio Creation. Advertorial. Post Writing. Post Creation.
“ This final research project is focused on promoting the YouTube channel The folding gift wrapper after posting four videos to YouTube.”
Having shared four engaging and informative videos on YouTube, the project aims to enhance the visibility and engagement of The folding gift wapper channel, offering a diverse array of insights and techniques for the art of gift wrapping.
The Folding Gift Wrapper" channel, offers a diverse array of insights and techniques for the art of gift wrapping. Through strategic promotion and targeted outreach, this endeavour strives to establish the channel as a premier resource for individuals seeking to master the skill of creating exquisite and memorable gift presentations.
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